Beck’s Prize 2005: Mentioned

Exposition at Fuorisalone 2004
Publication in www.designboom.com

the jury was composed of
aldo cibic, designer/architect.
stanislas gokelaere, former general manager of interbrew italia;
luca trazzi, designer/architect;
oliviero toscani, photographer;

2433 designers from 76 different countries participated.

This is the Beck's Amphiteatrum, an important bar for important cities.

In the general view the division of spaces into two main areas can be seen: on one side there is the "traditional" bar area, with chairs, tables and a big counter. The glass walls include the entrance, which does not divide spaces but joins them.
On the other side there is the Amphiteatrum area: this is a good place to meet new people, and an easy way to socialize. Everyone can sit there in tranquillity, enjoying the synthetic grass under feet, drinking, speaking, chatting, joking. This is a clever way to have fun, and it represents a sort of new "agora", interpreted in the light of present life. It is a sort of park where the bliss of meeting friends in the open air is recreated.

This bar targets sensible people who observe reality and eventually set new trends. They are cutting-edge as well as easygoing, and they always feel like discovering new places and situations.
This bar is for the people who are in search of a place where interpersonal relations and relaxation are the most important things, where music is soft and does not affect conversation and where the setting is lively and cheerful.

Here boys and girls have two choices:
_They can sit at the tables with some friends, drinking a refreshing beer and eating starters and appetizers.
_They can also stay in the Amphiteatrum drinking with friends, in a space where it is really easy to meet new people and make new friends.